Ducati Scrambler Reveal At World Ducati Week

By Ajinkya

Published: Thursday, June 19, 2014, 12:37 [IST]

The Italian iconic two wheeler manufacturer Ducati has teased its 2014 Scrambler several times in the past. Now the Italian manufacturer has revealed it will break cover of its scrambler at the World Ducati Week extravaganza.

Ducati had earlier revealed the Scrambler prototype model to its staff and workers at its facility in Bologna. The reveal at World Ducati Week again will be a private affair held between 18th of July and 20th of July. The Italian manufacturer wants to keep it a surprise and do not want to reveal everything at once.

The Scrambler by Ducati is being marketed as a Retro ride. The Italian manufacturer is promoting that the motorcycle will ride well both on sand as well as tarmac. This will be a new segment for the Italian brand.

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It will be interesting to see how Ducati position its Scrambler as a niche product or an affordable option. The Italian manufacturer is attempting to bring more customers close to the brand with its new product.

The success of Ducati's Scrambler is vital as it will pave the way forward for the Italian outfit. They will then continue to offer smaller capacity engines in selected markets based on the Scramblers success.

No details have been revealed by Ducati and are held close to their chest. It is vital to notice if Ducati will price its Scrambler at an affordable price to attract first time buyers. The Italian manufacturer could swing the other way and keep it as a premium once again.

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