Daimler AG is based in Stuttgart, Germany and they are the 13th largest car manufacturer in the world. They were earlier rumoured to be buying stakes in a two-wheeler manufacturer. Their plan is to purchase stakes in Italian automotive brand MV Agusta.
The MV Agusta motorcycle brand has been struggling for a while, during these tough economic times. They have recently launched their new naked bike the Dragster 800. The Italian based motorcycle manufacturer will also be showcasing a new generation of products at the upcoming EICMA motor show.
The German automobile giant, Daimler AG will be buying roughly 25 to 30 percent stakes in MV Agusta. An official announcement is expected during EICMA motor show. They will be buying the stakes through their AMG brand and will be spending over 30 million Euros.
Daimler will have an open option of increasing its stakes in the company, as part of investment as well. In previous times MV Agusta has changed hands several times. They have partnered with Harley-Davidson and Proton from Malaysia.
In the end, MV Agusta was purchased by an Italian family of Castiglioni. Claudio Castiglioni turned around the company with the launch of its F4. It is currently headed by his son Giovanni Castiglioni, who believes partnership with other companies can boost their company to the top once again.
Daimler to will benefit from the partnership as they would get access to the technology used in the Italian motorcycles. MV Agusta is popular for their current generation of three-cylinder motorcycles. The German company could also help MV Agusta to further spread their sales in countries that they don't exist in so far.