Alia Bhatt To Promote Hero MotoCorp

By Ajinkya

Updated: Friday, June 20, 2014, 17:23 [IST]

Indian two wheeler giant Hero MotoCorp, who were in a partnership with Honda Motorcycles have gone separate ways for a while now. The Indian manufacturer has been able to maintain its top spot without the help of its former Japanese counterpart.

Hero MotoCorp has changed its image from being a middle-aged individual preferred option to a youth centric offering. They have roped in several youth icons from Bollywood. At the 2014 Auto Expo, Ranbir Kapoor was at their stall and their latest Ambassador is actress Alia Bhatt, who is just 21 years old.

Alia Bhatt is an upcoming actress and daughter of movie maker Mahesh Bhatt. She has performed as the leading lady in two of her recent movies, Two States and Highway. Hero MotoCorp now have two brand ambassadors from the Bollywood industry - Alia Bhatt and Ranbir Kapoor.

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A person close to our source explained, "Ms. Alia Bhatt has come on board as our new brand ambassador. She has been raising the bar since her debut and has created her own unique identity in a very short time."

He also said, "As a young achiever with youthful energy, dynamism and versatility, Alia personifies the key brand values of Hero. As a matter of policy, however, we do not discuss any financials because of confidentiality reasons."

Her first campaign with Hero MotoCorp will be for the automatic scooter Pleasure. The Pleasure is a scooter targeted at women riders - it was being promoted by Priyanka Chopra earlier.

Hero MotoCorp is known to have several popular figures in the past even when they were HeroHonda. Famous Sportsmen have promoted the brand earlier like Rajyavardhan Rathore, Gautam Gambhir, Virender Sehwag, Ishant Sharma and Suresh Raina.

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