Yamaha has started to expand its operation in India, with special preference being given to the growing scooter category. In this respect the Japanese automaker launched a new scooter model in India late last year - the Yamaha Ray, which has done particularly well for Yamaha Motors in India.
The manufacturer has released sales figures for February 2013, which reveals that the automaker has sold 32,097 units in February 2013, as against 27,050 units in February 2012, thus registering a domestic sales growth figure of 19 percent.
"In the Export markets the company sold 15,393 units in February 2013 as compared to 13,605 units in the same month last year achieving a growth of 13%. The overall sales stood at 47,490 units in February 2013 while 40,655 units were sold in February 2012, thereby registering a 17% overall growth."
"In 2013, India Yamaha Motor established a separate sister concern namely Yamaha Motor India Sales Pvt. Ltd. (YMIS) that will cater to the sales and marketing needs of the company and will function independently."
"Presently, its products in India are Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ-X & SZ-R (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux (106cc) and Ray (113cc) Scooter. Its import portfolio includes VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc)."