Have you ever wondered how a Maruti would make a parallel to a Ferrari? That ain't going to happen. But lower your scales of imagination and you will find TVS and BMW shake a deal. This is going to be the most exciting collaboration within the Indian Motorcycle market. Well this is no fiction, TVS just signed a deal worth 20million Euros to outrun their long running rivals - Bajaj & Hero Motocorp. This deal is going to see a new phase of growth in the net profit of TVS.
Youngsters who are prone to bikes over cars will be celebrating this gentleman's deal between two of the most successful automobile companies in recent times. When quizzed the BMW India's President, Mr Philipp Von Sahr said " We are looking forward to developing a motorbike, which is for TVS on the higher end, for BMW on the lower end. Maybe also in the long term...we also want to export such bikes."
BMW's quest is to introduce 500cc motorcycles in India and to global motorcycle markets which are on the rise. So, there are possibilities of the TVS-BMW bikes being exported globally which will in turn tune-up TVS's rivalry with Bajaj & Hero Motocorp a bit closer and tighter.
So let's sit back until 2015 and let the deal begin it's course of work. Keep your pockets a bit deep to afford this masterpiece, to what we believe it may. The thunders have gone by, lets grip ourselves for the lightning in 2015.