Harley-Davidson Starts Assembly Of New Models

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Harley-Davidson, the luxury cruiser motorcycle maker will start assembly of three additional models in India. These models are the Fat Boy, Fat Boy Special and Heritage Softtail Classic. Harley's latest decision comes soon after last week's Union Budget announcements, which increased the import duty from the earlier 60 percent to 75 percent for bikes with engines larger than 800cc.

Out of the twelve models that Harley provides for India, nine are now assembled locally by importing Complete Knock Down kits. Had the manufacturer continued to import the above mentioned models prices would have naturally gone up significantly, but by assembling the bikes at its Haryana plant the company will actually be able to reduce the prices by more than 20 percent.

Harley-Davidson Fat Boy

Earlier price as Completely Built-Up (CBU) imports: INR 19.45 lakh

Price as Completely Knocked Down (CKD): INR 14.9 lakh

Harley-Davidson Fat Boy Special

Earlier price as Completely Built-Up (CBU) imports: INR 19.70 lakh.

Price as Completely Knocked Down (CKD): INR 15.6 lakhs

Harley-Davidson Heritage Softail Classic

Earlier price as Completely Built-Up (CBU) imports: 20.45 lakh

Price as Completely Knocked Down (CKD): INR 16.25 lakhs

"After the incredible participation and enthusiasm at our National HOG Rally and India Bike Week events, we are excited to accelerate our plans to expand our CKD line-up and are proud to lead the development of leisure motorcycling in India. The Fat Boy, Heritage Softail Classic and Fat Boy Special have been embraced by our customers due to their outstanding riding performance, classic cruiser styling, and now we can offer them at even greater value. At Harley-Davidson India, we continue to adopt and invest in strategies that make our products and ownership experience accessible to more enthusiasts and customers across the country," saidMr. Anoop Prakash, Managing Director, Harley-Davidson India

Anoop Prakash - Managing Director at Harley Davidson India with the Softail family line-up (from left - Fat Boy Special Harley-Davidson Fat Boy Heritage Softail Classic)

Story first published: Tuesday, March 5, 2013, 11:28 [IST]
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