India Yamaha Motor has finally entered the Indian scooter market by launching the new Ray scooter at a glittering event in Hyderabad. Yamaha's first scooter in India is available with a starting price of Rs.46,000 (ex-showroom price Delhi).
The Japanese two wheeler giant which has created a niche spot for itself in the Indian market through its motorcycles now has a chance to capture a bigger market share through its new scooter. The new Yamaha Ray's launch saw the scooter being unveiled by brand ambassador Deepika Padukone and India Yamaha Motor CEO and Managing Director Hiroyuki Suzuki.
Powered by a 113cc engine, the Yamaha Ray can deliver a mileage of close to 50kmpl. The engine can generate a peak power of 7.1PS at7500rpm and the maximum torque available is 8.1 Nm at 5000rpm.
Yamaha is offering the Ray with a two year/24,000 km warranty. The company has stated the Ray is just a beginning in its efforts to grab a huge market share in the scooter segment. In fact it is aiming at a massive market share of 20% by 2016.
Yamaha has clearly indicated that it is aiming the Ray at young girls by hiring the services of Bollywood actress Deepika Padukone. The Yamaha Ray will hence be competing with the likes of the TVS Scooty Pep+, Honda Dio, Hero Pleasure and Mahindra Rodeo RZ.
Watch This Space For More Live Updates