Yamaha India's Scooter adventure, is all setup with its brand new scooter Ray. The much awaited scooter from Yamaha, will be launched on September 14, 2012. Bookings for Yamaha Ray scooter has already begun. The company is overwhelmed with the response and is expecting 2 months pre-booking by the time of launch.
Yamaha is targeting an overall market share, of 10% to 15% within the scooter segment by 2016. Do you like the Yamaha Ray and is it a wise decision for Yamaha to step foot into the scooter segment? Do you think Yamaha, would be able to make an impact on Honda scooter's market share?
Yamaha strongly believes, that the Ray is for young urban women and college goers. Yamaha has wisely chosen, Bollywood actress Deepika Padukone, as the brand ambassador. They are hoping, Deepika's stylish and trendy character, will promote the Yamaha Ray scooter to the right target audience.
Yamaha India, is currently involved in various promotional activities to create excitement and interest for the new scooter. Do you wish to win a Yamaha Ray Scooter? All you need to do is, take part in the ‘Yamaha Ray - Guess and Win' contest, to ride away a brand new RAY just by guessing the exact ex-showroom price of the scooter in their respective states.
It gets even more interesting if you win, then you will get the opportunity to meet Deepika Padukone in person. The contest is open till 13th September, 2012. To take part in the campaign, one can log on to the website: http://epoint.yamaha-motor-india.com/raybookingsopen/
Drivespark thinks, Yamaha is entering the scooter segment at a much needed time, especially when the scooter segment in India is witnessing huge demand. Let's not forget Honda Activa's and Dio's have dominated this segment for a very long time. However, would the new light weight, stylish, peppy and highly efficient Yamaha Ray capture the college students and young working women?