Yamaha Ray, the scooter for Indian urban women hit the road recently. Tthe company has now kick-started a new assembly line for this Scooter production. However, the new assembly line has around 200 women who have been hired to assemble the Yamaha Ray.
This is a first of its kind initiative in India, wherein the company has developed scooter for women assembled by woman. The plant is situated in Surajpur in UP. Yamaha has taken a giant step through this initiative and has helped in creating employment as well as on the job training for these women.
The women who have been hired will undergo an apprenticeship programme. The programme is approved by the state government which will last for 3 years. This program will enable the women to receive industrial training by being on the job.
In Order to check their level of competency, they would be required to appear for an examination by the Industrial Training Institute (ITI) by the end of each year. After course completion these women will receive an ITI certification approved by the UP government.
Commenting on the occasion, Mr. Roy Kurian, National Business Head, India Yamaha Motor, said, "This is the first time in Yamaha's history, not only in India but also worldwide, that the company has started an assembly line which is run exclusively by women. Being the pioneers in this movement, Yamaha certainly hopes to see this initiative being replicated across the industry."