The Iconic italian scooter has been well received in India. In order to take the brand to whole new level, Vespa India has released a TV commercial which wil air shortly in the coming days.
The entire film has a retro-chic styling to it. Right from the boy's room, to the clothes he wears, to the clothes of the girls on the street. This is in keeping with the classic, yet modern look of the Vespa. We thought this would give viewers a sense of Vespa's fashion antecedents," Meridian Communications ECD and Head- Mumbai added"
Piaggio Vehicles AVP - Marketing MV Krishna said, "We have consciously stayed away from standard automobile advertising model which invariably draws on functionality and features and looked at the brand purely from a lifestyle lens. The setting is a bit intentionally surreal to visually accentuate the idea of "more than just commuting".