Suzuki, the Japanese two wheeler manufacturer is all set to launch its new 110cc motorcycle Hayate in a grand way. It has named Bollywood super star Salman Khan as its brand ambassador. We expect the Hayate to be launched within a few months and its image will be boosted by its association with Salman Khan.
Ms. Anu Anamika, National Marketing Head, Suzuki Motorcycle India who announced the company signing Salman Khan as its brand ambassador said: “ It was important to find a human face who can best portray and project our brand and product promise. Salman Khan is a passionate biker and a discerning brand endorser. We also find broad synergy in his social initiatives such as ‘Being Human'.”
Salman Khan has fast emerged as a much wanted brand ambassador following box office successes such as Body Guard, Dabangg and Ready. He has emerged as a bankable star and companies want to use it for their benefit. His philanthropic activities such as Being Human has also helped to boost his public image.
Suzuki Motorcycles India had unveiled the Hayate in January at the 2012 Delhi Auto Expo. The 110cc motorcycle will be Suzuki's entry level model. A TV commercial for the Hayate with Salman Khan is expected to be aired soon.
The Hayate is expected to be a fuel efficient model. It is based on the Suzuki Slingshot and will deliver a mileage above 50kmpl. It is a model that is suitable as a city ride.
Salman khan is known for being an avid bike and car lover. He owns several premium cars including an Audi Q7.