Hero MotoCorp, India's leading two wheeler manufacturer has launched a unique campaign for its pleasure scooter. People who test drive the Hero Pleasure now stand a chance to meet Hero MotoCorp's brand ambassador and Bollywood star Hrithik Roshan.
The Hero Pleasure is a scooter that has been designed for young ladies. It becomes obvious when you read the tag line 'why should boys have all the fun'. The Hero Pleasure has had a decent run in the market but has been overshadowed by other scooters such as the Honda Activa and the Suzuki Access.
Hero MotoCorp's brand ambassador has now been roped in to push the image of the Pleasure. There is little doubt that Hrithik Roshan has a large fan following among youngsters. The campaign wishes to attract them to Hero showrooms where they can test drive the Hero Pleasure with the hope of meeting the star.
Even if a small percentage of people test driving the Pleasure decide to buy the scooter, Hero's decision to have this campaign will succeed. The campaign aptly called Date with Hrithik will be open between April 10th and 22nd.