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Bajaj Stops Selling Pulsar 220SF

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      Published: Friday, April 6, 2012, 12:26 [IST]

The Pulsar is one bike that can be credited with pushing Bajaj Auto's image greater heights. And this is the reason why Bajaj has created an entire brand for the Pulsar with several models. But it appears that the Pulsar will no longer be in an expansion mode unlike previous years when Bajaj added a new pulsar every other year.

Bajaj will soon bring to the market the its recently unveiled Pulsar 200 NS. The bike is more like a replacement to the Pulsar brand in stead of being an addition as Bajaj has silently taken the Pulsar 220 SF out of its showrooms. The 220 Street Fighter is no longer available in its website and the company has not made any announcement about it.

The Pulsar 220 is the top end variant in the Pulsar family and was previously available in two avatars. The more expensive version, the 220 DTSi F is available with side fairing and projector head lamps. The slightly cheaper Pulsar 220 SF comes with smaller fairings and its design is more in sync with the Pulsar 200.

The Pulsar 220 Street fighter was priced about Rs.3,000 lower than the 220 DTSi F. Dealers say many buyers did not consider the 220 SF and preferred the more expensive variant. If the price of the 220 SF was even more lower then it could have had better sales, according to a dealer.

Sales were so low in some dealers that one could get to see the 220 SF only after some one ordered for it. Bajaj Auto appears to have decided to take of the under performing motorcycle without much noise. The arrival of the more lucrative and attractive Pulsar 200 NS could also be the reason behind the decision.

Topics: pulsar, bajaj, motorcycle
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