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Hero Honda To Reveal New Brand Identity
Hero
Honda,
India's
largest
two
wheeler
manufacturer
is
all
set
to
reveal
an
all
new
global
brand
identity
in
London
On
August
9th.
This
is
an
important
step
in
building
the
brand
as
a
global
player
after
Honda
Motors
ended
its
joint
venture
with
Hero
India.
Hero Honda has said it would unveil its new global brand image along with several new strategic initiatives. The company said these initiatives would allow it to further consolidate its leadership in India and also enter emerging markets globally.
Hero Honda is now trying to becoming a global two wheeler manufacturer. Its previous joint venture with Honda did not allow it to venture in markets where Honda was selling its bikes. After the Munjals, the owners of Hero Honda accepted to buy Honda's 26 per cent stake n the two wheeler company, Hero Honda became and independent company.
With a global brand image Hero Honda will be announcing a new name and design. By launching its global brand image in London, Hero Honda has clearly indicated its global ambitions.