Hero Honda Announces Partnership With ICC

oi-Devaki

By Courtesy- Agency

Published: Thursday, April 15, 2010, 11:50 [IST]

Hero Honda, the largest two-wheeler manufacturer in the world has announced a three-year partnership with International Cricket Council (ICC). It will become the global partner with a major presence at all ICC events, till the way to the end of 2012.

This deal includes the upcoming ICC World Twenty 20, which takes place from 30th April to 16th May in West Indies. The agreement will also entitle Hero Honda to exercise the promotional, advertising, marketing and other commercial rights on a world-wide basis in connection with the events.

This formal commitment will position the company alongside the existing global partners like reliance Mobile, LG Electronics and Pepsi, to get involved in the world-class events including World Cups of the coming years.

Hero Honda had been successfully involved in the last three high-profile events staged by ICC, including Twenty20 2009, ICC Champions Trophy 2009, and ICC U19 Cricket World Cup 2010.

“Hero Honda has already been a great supporter of cricket for many years and this deal is a great one for the game," says Haroon Lorgat, the Chief Executive of ICC.

“The ICC and the global game of cricket has benefited enormously from its commitment to our great sport. Without that support from Hero Honda and our other commercial and broadcast partners, we would not be in a position to help our 104 Members grow the game through the significant funding we provide. And we would not be able to stage large-scale events, such as the ICC World Twenty20 that will take place in the West Indies, which provides such a great showcase for the sport," explains Lorgat.

“We believe, in turn, that Hero Honda will also benefit from this partnership, from being able to associate itself with some of the biggest and best cricket action - multilateral events that feature the top men"s and women"s players, pitting nation against nation on a truly global scale," hopes Lorgat.