Michelin's We Are All Racers campaign has hit a new high. After pitting a Supermoto bike against a Superbike and then setting a new lap record at Misano with the help of Moto GP rider Michele Pirro, the French tyre manufacturer decided to try and answer the question asked by racers around the world — What is faster? A Bike or a Car?
Instead of taking some plain jane examples of each set, they decided to get the heavy metal — pitting a Porsche 918 Spyder against the Yamaha R1.
If you want to see the first two videos from the campaign, you can check them out below.