TVS Tyres has announced its association with the Sri Lanka versus Australia Cricket Series 2016, as a 'Powered By Sponsor' for its test series. Also, TVS Tyres will be the 'Associate Sponsor' for all the T20 and ODI matches being played in Sri Lanka.
This association is expected to strengthen to connect TVS Tyres with yet another sporting event. TVS Tyres expects a universal game like cricket, that connects all, to further widen its reach in its key markets.
Commenting on the association with cricket series, P. Vijayaraghavan, Director, TVS Ltd., said, "With this association, we continue to discover and maximize newer customer outreach platforms. The series will strengthen our engagement with the audience and provide great entertainment on and off the field. Our long standing association with cricket will only get better as we step into the future."
The series, starting on 26th July 2016, will be played across four venues in Sri Lanka. The series will consist of three tests, five ODIs', and two T20s'.
Once the tournament begins, there will be online contests where the winners will be awarded company sponsored trips to watch the matches at Colombo.