Snapdeal, the online marketplace, yesterday launched its very own exclusive online automobile platform - Snapdeal Motors. The launch comes almost a year after Snapdeal started selling two-wheelers on its platform in December 2014.
Snapdeal stated that it has already sold around 3,00,000 bikes out of which 57% were sold to first time buyers. 60 - 65% of the buyers were from non-metro areas.
The portal allows buyers to interact with dealers with regards to their location and delivery date by paying a nominal booking fee. They can then test drive the vehicles and have them delivered to their doorstep.
The company has integrated its subsidiary RupeePower - to provide easy loans to its customers. Another integrated subsidiary, Unicommerce, offers a list of dealers that customers can choose from.
The platforms keeps a small part of the sale value as its own share and it aims to get a gross sales value of $2 million to pass through its portal in the next two years.