Snapdeal Motors: Online Retailer Launches Exclusive Automobile Platform

Snapdeal, the online marketplace, yesterday launched its very own exclusive online automobile platform - Snapdeal Motors. The launch comes almost a year after Snapdeal started selling two-wheelers on its platform in December 2014.

The company has already teamed up with Suzuki, Datsun, Piaggio, Mahindra, and Hero MotoCorp and plans to introduce more brands in the coming months.

Snapdeal stated that it has already sold around 3,00,000 bikes out of which 57% were sold to first time buyers. 60 - 65% of the buyers were from non-metro areas.

The portal allows buyers to interact with dealers with regards to their location and delivery date by paying a nominal booking fee. They can then test drive the vehicles and have them delivered to their doorstep.

The company has integrated its subsidiary RupeePower - to provide easy loans to its customers. Another integrated subsidiary, Unicommerce, offers a list of dealers that customers can choose from.

The platforms keeps a small part of the sale value as its own share and it aims to get a gross sales value of $2 million to pass through its portal in the next two years.