Hyundai Motor Sends Message To Space With Genesis

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Hyundai Motors is always finding innovative solutions for their automobiles. This time they have taken up the task of sending a special message to space.

The Korean automobile manufacturer has utilised its ‘New Thinking' approach. Hyundai used eleven of its Genesis vehicles to send a message of a 13 year old girl to her father in International Space Station.

Scott Noh, Head of Overseas Marketing Group, Hyundai Motor Company said, "Keeping in line with Hyundai Motor's corporate vision of being a lifetime partner in automobiles and beyond."

He further added, "Although sending a message to space with our Genesis cars was not an easy challenge, it enabled us to demonstrate our caring vision to our customers."

Hyundai used Delamar Dry lake in Nevada, US, as a canvas to send the special message. The message was made by tracks of a vehicle, which were visible up to the Space Station.

The 13 year old wanted to pass on a simple message and Hyundai helped her. She sent a very simple yet meaningful message to her father, which reads ‘Steph Loves You!'.

Video: Hyundai Sends A Meaningful Message To Space!

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Story first published: Tuesday, April 14, 2015, 15:20 [IST]
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