Ferrari has announced its plans for more theme parks, and the location of its upcoming park will be, North America.
This initiative comes as Ferrari is hoping to build the company as a luxury lifestyle brand as much as an automaker or racing team.
Ferrari opened its first theme park in one in Abu Dhabi, UAE and the second one is planned near Barcelona, Spain. Last year Ferrari announced that it has plans to launch its theme park in the main geographical areas such as America and Asia.
The manufacturer is already producing its own line of clothing and various other merchandise. Ferrari is also setting up retail stores through which it will sell its products.
Ferrari shareholders have appointed several new board members from luxury brands, such as Louis Vuitton, Moet, Hennessy and the Mandarin Hotel Group.