CEAT has signed a 4-year bat endorsement with Indian cricketer Ajinkya Rahane. Ajinkya has emerged as one of India's most consistent performer and he will be seen representing CEAT bat in all the versions of cricket going forward.
Ajinkya Rahane can bat at the top and in the middle order and has been in a good form for India and in the IPL. He is a dependable batsman who a reputation for putting big scores on board and for being one of the best fielders in the Indian team.
Commenting on the latest development, Anant Goenka, the Managing Director of CEAT said, "At CEAT, it is our on-going effort to strengthen our association with cricket. We are delighted to have Ajinkya Rahane on board, representing our brand across all formats of cricket."
"Ajinkya will strengthen the roster of exciting and world class players we are proud to be collaborating with. His exquisite technique and dependability has made him one of the best batsmen in the game today and makes him a great fit for our brand."
Speaking on the occasion, Ajinkya Rahane said, "It gives me immense pleasure to partner with CEAT, a company which is deeply rooted with Cricket. I look forward to a fruitful association with them".
CEAT also has tie ups with Rohit Sharma, Suresh Raina, and Ishan Kishan for bat association. CEAT also tied up with IPL for the Strategic Time Out segment and has brought former Australian cricketer, Brett Lee on board as the company's brand ambassador.