TVS Tyres has confirmed that it will be partnering with Puneri Paltan. The tyremaker will be the associate sponsor for the team in season four of the Pro Kabaddi League. All players will adorn TVS Tyre logo on the back and on the shoulder of their jersey.
An all-new brand campaign has also been organised showcasing the newly formed partnership. Indian comedian, Kapil Sharma will be part of the brand campaign called 'Totally Tikau'. TVS Tyres expects Kabaddi to help promote its brand in key markets pan India.
Currently, TVS Tyres is associated with several sporting events in the Indian market. Cricket All Stars Series, Hockey India League, Indian Premier League, and Pro Kabaddi League are a few sporting events that TVS Tyres is present in.
The fourth season of Pro Kabaddi League begins on June 25, 2016. Puneri Paltan will be competing against Telugu Titans on the opening day and it is also the first match of the season. TVS Tyres plans on maintaining its partnership with Puneri Paltan for several more years.