The Zest, was launched in Delhi recently, starting at a price tag of INR 4.64 lakh(ex-showroom Delhi). The car was launched targeting the younger generation and for those moving from a hatchback to a sedan.
John O' Cooner, the Vehicle Line Director (Passenger Vehicles) of Tata Motors said that there are plans to export these cars to the Asian and African markets, but their main focus will be domestic sales. The company already has a presence in a few European countries.
Ashesh Dhar, the National Sales Head for South and East for Tata Motors said that Tata has enough capacity to produce vehicles in their two factories. He said that they are expecting an overwhelming response for their new car and have the capacity to increase production if required.
During the last four months, there has been a growth of 4 percent in sales across the country.
Tata Motors, who have six percent market share currently, are expecting an increase with the launch of the Tata Zest. The Tata Bolt will be their next vehicle.
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