Brand Trust Report, India Study, 2015 has awarded the Tata Nano, as the most trusted hatchback. This is the third time in a row that the small car by Tata has won this award.
The Indian automobile giant had given its small car a much needed upgrade in the previous year. Tata Motors launched their Nano Twist, which catered to the needs and demands of younger buyers in India. Their primary goal is to target first time car buyers, along with replacement vehicle buyers.
Delna Avari, Head, Marketing Communications, Passenger Vehicles Business Unit (PVBU), Tata Motors commented, "We at Tata Motors are honoured and extremely proud to have received this recognition for the third year in a row. With our new way forward strategy in HorizoNext, all our new products and services are guided by customer centricity as the core, guiding belief."
She further added, "Awards like these only serve to demonstrate how customers recognise the compelling value proposition and tremendous quality that a Nano offers. Tata Motors is proud of its pioneering efforts in coming up with such an innovative product."
Brand Trust Report Study is an annual study that does primary research across India. It is based on TRA's proprietary 61-attribute Trust Matrix and research associations with the Indian Statistical Institute. They have a five million data point, which targets 2,500 customer influencers.
Tata Nano Twist XT is priced at INR 2,43,000 ex-showroom, Delhi. It is powered by a 624cc petrol engine and develops 37 bhp, along with 51 Nm of peak torque. The engine is mated to a 4-speed manual gearbox and translates power to the rear wheels.