Indian automobile giant, Tata Motors has just launched its all new Bolt hatchback in India. The new product is a symbol of the manufacturer moving away from its traditional design and features. They have so far launched two new products which follow their new philosophy, the Zest and Bolt.
Every manufacturer's goal is to be number one and to be on top of the game you have to have an excellent product on hand. It has to be appealing to the customers who drive sales. In a bid to boost its market share Tata has decided to introduce two vehicles every year till 2020.
The Indian manufacturer claims it has sufficient products to keep the attention of customers focused on them. Their goal for 2020 is to phase out models that are not doing well and replace them with models that have more potential.
Currently Tata Motors manufacturer its new Zest and Bolt from its facility in Pune and Ranjangaon situated in Maharashtra. They have a huge backlog for their Zest compact sedan, which has a long waiting period. The Bolt had already received 1,500 bookings prior to launch and several enquires have been made for the vehicle.
Tata Motors also promise to make the Nano a more popular name in the coming future. The Indian manufacturer currently sells roughly 2,000 to 2,500 units of their Nano. We believe they will offer it with more features, along with design changes to make it more appealing.
This is great news to the end buyer as he will be spoiled with various options. Tata Motors will be soon launching one more product in India, as it plans to launch two vehicles per year. The Bolt was launched in January, 2015 and we believe the Nexon is next in line.