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Most Mentioned Car Brands Online In February 2014 In India
February was the month when the internet was dominated by auto related activities due to the Delhi Auto Expo 2014 that took place early in the month. But did you wonder which car maker and which car models were the most talked about or mentioned online?
Blogworks provides the answers in its IndiaAuto Social Index report for the month of Feb 2014. Blogworks' report helps automakers access their online presence compared to their competitors and understand other useful trends.
The story continues in the next section. Click through the slides for more:
List of most mentioned auto brands during the month of February 2014 in India.
Most Mentioned Brand
Toyota
was
the
most
mentioned
brand
during
Feb
2014.
"Toyota's
marketing
initiatives
during
AutoExpo
using
the
hashtag
#BornWithAttitude
to
promote
the
Etios
Cross
and
#Toyotawave
generated
mentions
for
the
brand," the
report
states.
Ford,
Maruti
Suzuki
and
Tata
Motors
&
Audi
followed.
Brand Vibrancy Index
The
launch
of
the
BMW
3
GT
at
the
Expo
helped
the
German
brand
rank
at
the
top
of
the
brand
vibrancy
index.
Jaguar
(F-Type
Coupe)
and
Mercedes
(S-Class
&
GLA-Class)
follow
next.
Monthly Sentiments
Renault's KWID concept received the most amount of positive mentions online. While the high price of the VW Vento and got it highest percentage of negative mentions.
Top Category (SUV)
Mahindra Scorpio ranked top, followed by the 2014 Hyundai Santa Fe, 2014 Skoda Yeti, Tata Nexon concept and Chevrolet Adra concept.
Top Category (small hatchback)
After
SUVs,
small
hatchbacks
was
the
most
mentioned
category.
Tata
Nano
&
Maruti
Suzuki
Celerio
were
the
most
mentioned
models
respectively.
Chevrolet
Beat
&
Hyundai
Santro
Xing
shared
the
brand
vibrancy
index,
followed
by
Tata
Bolt,
Celerio
&
i10.
Top Category (big hatchback)
Toyota Etios Cross ranked top here, followed by Ford Figo, Honda Jazz & lastly Hyundai i20.
Top Category (executive sedan)
Toyota
Corolla
Altis
was
the
most
mentioned
nameplate
in
this
category,
followed
by
Honda
Civic.
The
Civic
topped
the
BVI
thought,
followed
by
the
Toyota
Corolla
Altis.
Top Category (MUV/MPV)
Once again, Toyota Innova was the most mentioned in this category. Maruti Suzuki Ertiga came next, followed by Mahindra Bolero.
Top Category (mid-sized sedan)
Yet again, another Toyota model, the Etios was mentioned the most online. The BVI rank was shared between Toyota Etios, Tata Zest and Tata Indigo.
Which was your favourite brand/car from the Auto Expo?
