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What Did Mini Achieve In 2012?
Mini, the British premium small car maker has said the year 2012 was a n eventful one with several achievements and highlights. 2012 has been Mini's most successful year in terms of sales and it has expanded its model line-up to seven by launching new innovative cars all with the sublime Mini touch.
Mini also entered several important new markets in 2012 reaching more than 100 countries. One of the most notable one happened at the beginning of 2012 when Mini entered the Indian car market during the 2012 Delhi Auto Expo. Mini has sold a record 301,526 cars in 2012. Here is some of the most notable events that marked Mini's journey through 2012.
January
Mini kicked off the year with yet another first when the British carmaker showcased its model range at the Auto Expo in the Indian capital of New Delhi for the very first time. This coincided with the opening in New Delhi and Mumbai of Mini's first showrooms on the subcontinent. This made India the 100th market in which Mini is active.
February
The launch of the Mini Roadster extended the brand's line-up to six models. The first open-top two-seater from the British carmaker radiates an aura of puristic sportiness. The manually operated soft-top roof, steeply raked windscreen, low centre of gravity that has been weighted forwards, and an automatically extending rear spoiler allow driving pleasure to be experienced at its most intense.
March
The Mini John Cooper Works Countryman received its world premiere at the Geneva Motor Show. It is the first John Cooper Works model to direct the power from its engine to all four wheels.
April
The Mini Clubman Hyde Park celebrated its world premiere at the Auto China in Beijing.
May
The former F1 circuit in Le Castellet, France was the place to be for the global Mini Community when it hosted Mini United 2012. Some 30,000 delighted Mini enthusiasts were able to revel in three days of top international music acts, motor racing action and a throbbing party atmosphere, all themed around the Mini.
June
Mini unveiled yet another new model, this time one that had been designed with special transport tasks in mind. The Mini Clubvan combines all the practical strengths of a compact delivery van with the driving fun for which the brand is renowned along with highly distinctive looks.
July
In the United States, Mini extended an invitation to take part in a unique coast-to-coast rally with the slogan Mini TAKES THE STATES: the Mini Community set out for Los Angeles from New York on 4 July, Independence Day.
August
The brand's sporty streak was on show once again at the opening of the Moscow International Automobile Salon, with a stand that centred around the new John Cooper Works models.
September
The seventh model in the brand's line-up, the Mini Paceman, made its world debut at the Paris Motor Show. With two doors and a large tailgate, powerful proportions, flowing coupé-like lines, plus a lounge-style interior featuring two individual seats in the rear, this is the first Sports Activity Coupé in the premium compact segment.
October
Mini sought and found 25 test drivers from the Munich area for the brand's first-ever all-electric car. For five months, the testers taking part in the latest field trials will drive the Mini E under everyday conditions; their impressions and experiences will subsequently be incorporated into the scientific analyses of both user behaviour and the infrastructure requirements for electric vehicles.
November
In London, highly creative use of space resulted in not one but two entries in the Guinness Book of Records: on the same day that 28 female gymnasts managed to squeeze into a Mini, 23 members of the same gymnastics team from East Sussex succeeded in cramming themselves into a classic Mini, setting another world record.
December
This time it was the turn of Mini to set a new personal best, with annual vehicle sales topping the 300,000 mark for the first time. To be exact, worldwide Mini deliveries up to the end of the year totaled a record-breaking 301,526, meaning that the brand's sales were up by 5.9 per cent compared to 2011
