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Martini Makes F1 Return With Williams’s FW36 Race Car
Martini Racing is like the super star among motorsport sponsors. Anyone even barely into motorsports will be familiar with the Martini brand, but even if you are not into watching fast cars going round tracks chances are good that you'll recognize the iconic blue and red stripe livery.
Also Read: Formula 1 Cars In Old Racing Livery
Martini Racing is now making its return to Formula One with Williams, which has now been renamed Williams Martini Racing. Widely accepted as one of the most beautiful racing livery, the blue and red stripes will be seen on the Williams FW36 as part of a multi year title sponsorship deal.
Also Read: 2014 Formula 1 Race Cars
The story continues in the next section. Click through the slides for more:
For those who do not know, the company behind the livery is Martini & Rossi which is an Italian alcohol distillery and they have a long and successful history with motorsports. Much like the Red Bull energy drinks company is now you could say.
The Martini livery first appeared in motorsport arena in the 1960s. Its first appearance in F1 was in 1972 when it partnered with Tecno for a year.
Martini was once again seen in F1 in 1975, this time with the Brabham team, for three years. The last time Martini was associated with F1 was in 2008 with Scuderia Ferrari, though it was a minor association.
Williams has shown promise during the testing season and with the Martini livery acting as a talisman the British team hope to make a strong return in the 2014 season, which starts this month.
Team founder Sir Frank Williams said: "We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing. Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit. It will be great to see the distinctive stripes of Martini Racing return to Formula 1 once again in unison with Williams."
"In Martini we have a brand that shares a passion for motor racing and winning championships. This partnership is a milestone in our history and we look forward to working closely with Martini over the coming years."
"2014 is going to be a fascinating season, with regulation changes of this scale often shaking up the grid and creating opportunities for teams to make a good step forward," he added.
