Land Rover Appoints Bear Grylls As Brand Ambassador

Land Rover will be launching its new Discovery Sport on 3rd September, 2014. To mark the special day, they have announced their new Brand Ambassador. They have roped in survival and adventure expert Bear Grylls as their global Ambassador.

Bear Grylls is known for his popular TV show 'Man vs Wild'. The British explorer has climbed Mount Everest and has been on several expeditions from Arctic to Antarctica. He is the perfect individual that encompasses Land Rover's 'Above and Beyond' spirit.

Bear Grylls on being appointed as the Global Ambassador commented, "I've used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming, from deserts and jungles to the highest mountains."

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He further added, "They always deliver a rugged reliability that you can always count on when the chips are down in hostile environments. Land Rover is all about adventure, and adventure has always been in my DNA. For the toughest challenges, a Land Rover is always my vehicle of choice, which is why I'm so proud to be associated with the brand."

Land Rover will be organising an adventure series for their Ambassadors. Bear Grylls will will join Sir Ranulph Fiennes and Ben saunders. He will also mentor 22 year old Alex Woodford, Land Rover's Next Generation Explorer. Earlier this year Alex conquered the Discovery Adventure Challenge which was a snow challenge.

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Land Rover has also released a teaser of its ultimate adventure with its new Global Ambassador Bear Grylls. The British based manufacturer will be launching its Discovery Sport on the 3rd of September, 2014. Bear Grylls will be associated with the brand on a long term basis and is excited about the opportunity.

Video: Land Rover Appoints Bear Grylls As Brand Ambassador!