South Korean manufacturer Hyundai has recently launched a new range of products in the Indian market. They began this year by launching their compact sedan Xcent at the 2014 Auto Expo in New Delhi.
Hyundai followed it with their new Santa Fe and Elite i20, which was launched recently. All their products have been well accepted by Indian customers. Now to further boost their sales they have asked a popular Bollywood face to be the brand ambassador for their Xcent.
The South Korean automobile manufacturer has mainly endorsed its products with Bollywood's ‘King Khan'. Shah Rukh Khan has been their preferred brand ambassador ever since they launched their first gen Santro in India.
BS Seo MD and CEO, HMIL, expressed, "It's been a wonderful journey with Bollywood superstar Shah Rukh Khan, as we complete 16 years of long-standing association. SRK's association has enhanced the brand's reminiscence and propagated our Modern Premium brand values."
Shah Rukh Khan expressed his feelings, "It's a delight to have been associated with Hyundai for 16 years and it never seemed like work to me. It was always a pleasure to be associated with one of the most trusted and loved car brand in India."
He further added, "For me the brand Hyundai is family as we have grown together for the last 16 years. Hyundai has always been close to my heart, as it gave people the power to own a modern premium, stylish and valuable car."
The Xcent by Hyundai is available in both petrol as well as diesel engine options. An automatic gearbox option is only available in their petrol model. They offer a 1.1-litre diesel mill, which produces 180 Nm of torque and 71 bhp of maximum power.
The South Korean manufacturer also offers a 1.2-litre petrol engine, which is capable of producing maximum power of 81 bhp and peak torque of 114 Nm. The compact sedan is priced from INR 4,73,000 ex-showroom, New Delhi to INR 7,44,000 ex-showroom, New Delhi.
Video: Shah Rukh Khan Pleased By New Xcent!