Honda's 'Longest Drive through Amazing India' with the Honda Amaze today reached Bangalore after covering the second lap of the drive through West Bengal, Orissa and Andhra Pradesh.
This drive was flagged off from Jodhpur on the 15th of September 2014 and is planned to cover a total distance of 23,000 kms, travelling the length and breadth of the country.
On reaching Bangalore, the car has already clocked more than 14,500kms. Driving through 250 cities and towns across various terrains and parts of the nation, the drive will conclude at Greater Noida.
The Honda Amaze, has seen a very good response in India. In just 16 months since its launch, the product has reached its 1,00,000 sales milestone.
This is the fastest in the history of Honda Cars India Ltd (HCIL). The company is celebrating this success by organizing the ‘Longest Drive through Amazing India' initiative, which is a part of Honda's "Amazingly Indian" campaign.
The drive will cover mountainous terrains, coastlines, highways, packed city roads and the interiors of India, showcasing the quality of the Honda Amaze through these diverse terrains.
Honda Cars India entered the diesel car segment in the country with the Honda Amaze, venturing into new market segments and increasing its operation.
Powered by the 1.5L i-DTEC diesel engine and 1.2L i-VTEC petrol engine, the Amaze continues to be a good package which delivers good fuel-efficiency, space and safety.
The car's fuel economy along with a number of other features ensured a smooth run for the Honda Amaze in the metros, mini-metros and tier-2 and tier-3 markets alike.
Honda Amaze still has a strong sales figure in the market and has a lot of potential with Honda's expanding dealership network, which is to have 230 outlets in 150 cities by the end of 2014 - 15.
The Honda Amaze was also declared as the "Car of the Year" and "Compact Sedan of the Year" by leading automobile magazines and has won 12 major automobile awards in 2013 – 14.