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Aston Martin Confirms New Platform Under Development
Aston Martin completed 100 years of existence in 2013, which it celebrated all over the world. Now, what could be termed as the start of a new era, the British marque has announced that it has began work on a brand new vehicle architecture that will replace the ageing VH platform that was introduced over a decade back.
Speaking during the announcement of Aston Martin's full year results for the 12-month period ending December 31, 2013, the company's Chief Financial Officer, Hanno Kirner revealed that company was engineering a new architecture.
"We are engineering a completely new architecture and technologies to ensure that our next generation of sports cars is at the forefront of design, performance and technology," he said.
Aston Martin's centenary year turned out to be a great one for the company during which it sold over 4,200 units and increased its profits by 22 percent, with a £84.8 million inflow. Launch of refreshed models, profitable business by the customization arm, Q by Aston Martin and expansion into new markets all helped make 2013 a fruitful year.
Another significant milestone in Aston Martin's history was its newly forged partnership with Mercedes-Benz, finalised late last year. This partnership will see Aston Martin take the other step into modernization through the use of next-generation AMG developed engines.
Aston's strong performance, increased investment from its holding partners Investindustrial and Investment Dar, along with Daimler's support will see the company enter a new age of modernization with a new platform and, new engines and electronics.
"We will, in the next few years, be implementing the biggest investment programme in our 101-year history, preparing the ground for new and exciting products in the future," Kirner commented. "Our strong ownership structure and strategic partnership with Daimler AG, finalised in December 2013, provides us with a solid foundation for the unprecedented investment programme that will underpin our future growth."
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