After their bitter split, Suzuki and Volkswagen are poised to square off face to face in one of the biggest and most promising auto markets this time with different partners.
This time the battleground is India, Suzuki has partnered with Japanese giant Toyota Motor Corp to face off against Volkswagen AG and its new teammate, Indian heavyweight Tata Motors. The two company's signed a deal earlier this month.
Neither Volkswagen or Toyota has a firm foothold in the Indian market. Both the manufacturers are jousting for local partners to make inroads. Building sales is the main aim for both the companies.
Aiming to tap that growth, Volkswagen signed an accord with Tata on March 10, 2017 to explore long-term cooperation in jointly developing vehicle components and vehicle concepts.
Volkswagen's Skoda brand will lead the project with Tata Motors. The announcement came just days after Toyota and Suzuki official met the Prime Minister of India, Narendra Modi.
In the meeting, both the manufacturers discussed plans to cooperate in India by taking advantage of Toyota's expertise in advanced technology and Suzuki's experience in small car manufacturing.
Toyota is seen as benefiting from Suzuki's India stronghold, while Suzuki is expected to gain a technological advantage. Volkswagen's alliance with Tata is another run in India after its partnership with Suzuki ended in a bitter way.
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