Tata Motors Setting Up Innovation Centres Globally

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Tata Motors is betting huge on emerging mobility solutions and is setting up innovation centres globally to be "future ready" while having a more formal presence around the world.

The move comes in the backdrop of the company looking to be among the top three passenger vehicle makers in India by 2019. The first of the innovation centre has been set up in proximity to the Silicon Valley in the US.

Tata Motors Chief Executive Officer and Managing Director Guenter Butschek said that the company is embarking on a transformation journey with the vision to become future ready.

In line with their mission to provide innovative mobility solutions, they are keenly exploring opportunities in mobility services that will allow the company to offer seamless solutions to their customers in the future.

He added that the company's objective is to find new and agile ways of innovating and experimenting. As an element to enable this goal, it has been decided to establish a more formal presence around the world.

Tata Motors has a strong presence in India and in Europe with significant R&D resources, believes partnerships is the path to innovation. In this regard, the partnership with Silicon Valley will be thesource of future innovation and Silicon Valley is key to scout for new technologies and build partnerships with key players including start-ups located there.

The company has not revealed the number of locations of other such centres. Tata Motors is working on new initiatives, including tripling of sales network, filling gaps in its product portfolio, improving manufacturing processes and brand image in its bid to become one of the leading carmakers.

As per the SIAM data, Tata Motors ranks fourth in passenger vehicle segment for the period between April-November 2016 registering an increase of 12.04 percent for the period in domestics sales.

The company plans to launch two new vehicles every year till 2020, among the launches in 2017 will be the Tata Hexa crossover SUV in January. The company will later launch the Kite 5 sub-compact sedan based on the Tiago hatchback and will launch a sub-compact SUV, Nexon to rival the likes of Maruti Suzuki Vitara Brezza and Ford EcoSport.

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Story first published: Monday, January 9, 2017, 10:01 [IST]
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