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Tata Motors Overtakes Honda To Become 4th Largest Carmaker In India
Tata Motors recorded sales of 12,499 units and grew 32.18 percent in May 2017 while Honda Cars India dropped to 11,278 units up from 13.30 percent.
India's domestic sales of passenger vehicles in May 2017 rose by 8.63 percent although down compared to April sales, which registered 14.68 percent, according to the recent data of industry body SIAM.
The significant change came from Tata Motors, which displaced Honda Cars India to become the 4th largest carmaker in India. Much of its success comes from the high demand for its new models: the Tata Tiago, the Tigor and the Hexa.
The data reveals that Tata Motors sold 12,499 units in May 2017, while Honda sold 11,278 units despite launching new models such as the facelifted City sedan and the WR-V crossover. Honda though has shifted strategy and is concentrating on premium offering than focus on mass market models.
The Japanese carmaker's new City continues to gather 33,000 bookings, while the WR-V has received close to 18,000 bookings. Both these models currently have a waiting period of 2 months and are early to tell if the overall sales of May 2017 is an indication that Honda is losing ground in India.
Tata Motors have changed strategy, and their approach with the IMPACT design philosophy seems to have paid off. It all started with the launch of its Tiago, a well designed and pleasing to eyes, especially for the mass market segment.
With a well packaged Tiago gaining a lot of attention in the market, the carmaker launched the Hexa, a revised and redesigned Aria MPV. Tata Motors packaged the Hexa more of an SUV than an MPV, and along with good pricing, the Hexa is receiving steady sales.
In its latest launch, Tata Motors introduced the Tigor subcompact sedan. The company focused on the design philosophy rather than slot a subcompact sedan in their offering in the domestic market.
With the three models performing well, Tata Motors is ready to introduce more such vehicles to establish itself as a competitive carmaker in the country. Up next is the Tata Nexon subcompact SUV to take on the best-selling Maruti Vitara Brezza and others in the segment.
While Tata Motors focuses on mass market-based vehicles with a balance of premium offerings, Honda Cars India's approach to offering premium models is to be seen if the Japanese market will create a niche for itself and get back to its winning ways that it has been known for.
