Nissan Socializes To Build Options List For New Micra

According to some reports, the event is claimed as a world-first live broadcast to customise a car. The broadcast was as three-part interactive one direct from the Nissan plant in Flins, France.

The enthusiasts helped to select the exterior colour, interior layout, and other personalization options of the Micra. Across the Europe, a total of 5,00,000 Facebook users were active in the three live shows.

Online contributors gave 15,000 votes and reactions in the live social media broadcast to create their perfect Micra. The final product was an Echo Grey Micra with Energy Orange Exterior pack and Energy Orange interior trim.

TV presenters Mike Brewer and Edd China, who are best known for presenting the popular motoring show Wheeler Dealers, were present in the online gathering, engaging with the contributors.

Mike Brewer said, "On Wheeler Dealers we're used to bringing used cars back to life - so building a car from scratch on the production line was completely new for us. Constructing a Nissan Micra with the help of Facebook Live and bringing all of its personalisation options to life was a real buzz."

Edd China Said, "I love getting under the skin of any car I'm restoring, and we know that people love a car with bags of personality. To use the latest technology to bring that experience to people from across Europe, and give them the final decision on our Micra's design, was pretty amazing."