Nexa has partnered with Worldwide Media for a one of a kind travel and adventure series called as Nexa Journeys On Asian Highway 1'. The show is supported by marketing partners Lonely Planet Magazine India and Top Gear Magazine India.
The latest buzz amongst motoring communities and adventure travel junkies is the Asian Highway 1 (AH1) that connects New Delhi to Bangkok via Myanmar.
Five celebrities were selected for this travel show, the celebrities will be accompanied by five travellers. The entries were then invited from across India to select five interesting personalities who will accompany the five celebrities through this journey.
The journey of a lifetime for these ten people will commence from Delhi and will reach its climax in Bangkok, Thailand. The journey will see ten people travel 4,325km across three nations in a one long road trip.
Commenting on the new initiative, Assistant Vice President, Marketing, Maruti Suzuki India Ltd, Vinay Pant said, "Nexa is established around the new age Indian consumer who values pampering services, innovative technology and a global approach in their everyday life."
He added, "NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer. Nexa Journeys on AH1 by S-Cross aims to provide a new exclusive experience of cross-border traveling on astounding routes. This journey is going to be both, exciting and inspiring."
Deepak Lamba, CEO, Worldwide Media said,"The series marks WWM's foray into television production, our aim is to provide holistic branding and marketing solutions to brands we work with, in NEXA we found the ideal partners, to co-create a unique property through cutting-edge content."
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