The next-generation Mercedes-Benz A-Class was teased at an unlikely place, Daimler chairman Dieter Zetsche's LinkedIn profile.
Zetsche spoke extensively about the importance of test-driving cars, and the next-generation Mercedes A-Class is "special." The chairman refers to the new A-Class as a symbol for the "rejuvenation of our entire brand that began with the launch of the current A-Class back in 2012."
The new A-Class is expected to usher in a next-generation of compact models which will largely influence the new CLA and the GLA models in the U.S.
Mercedes has plans to expand its compact vehicle portfolio to eight models over the next coming years all the while offering more advanced assistance systems as the company works towards fully autonomous vehicles.
He goes on to question, "So, why we still go on these road trips in camouflage?" He says "Because the human factor remains key to success - especially with highly emotive products like a premium car. What's the sound when you close the door? Does the driving performance live up to the sporty design? Do the car's quality and ease of operation deserve theMercedes star? We believe we have to hit the road and drive the cars ourselves to answer these questions."
He signs off by saying "Until then, I want to thank our entire A-Class team. This test drive underlined yet again: You guys have done an amazing job!".
The new Mercedes A-Class is the fourth generation model and has been extensively re-engineered. The new A-Class has wider tracks, and a longer wheelbase compared to the current generation model.
The next-generation Mercedes-Benz A-Class will make its debut sometime in 2018. Mercedes-Benz is likely to launch the new-gen A-Class only in 2019 in India.