MOPAR started as the official spare parts brand for the Chrysler group of cars back in 1930. Fiat-Chrysler Automobiles (FCA) launched two brands i.e. Abarth and Jeep in the past two years, and now the company is planning to bring MOPAR, which will be their third brand to our shores.
What is MOPAR? It is a combination of two words - motor and parts. It was first introduced in 1920 and then later on in 1937, it was given a separate brand identity. Despite getting a separate identity, MOPAR continued to operate under the FCA group.
Kevin Flynn, MD and CEO of FCA India, has also confirmed that the brand will be introducing MOPAR in India. The launch of this brand is expected to take place during the festive season this year.
As the years passed by, MOPAR developed into an official performance parts provider for the Chrysler LLC and its brands like Dodge and Plymouth.
The Jeep brand was brought under the Chrysler group in 1987. After that MOPAR had become successful in designing and providing upgrades, spares for the utility vehicles. So now that Jeep has launched the Wrangler in India, people who like serious off-roading might want to upgrade their Jeeps for some excellent off-road experience.
Jeep might also launch the Compass in the second half of this year. Once the MOPAR stores are launched, the Jeep owners can officially customize their vehicles for some serious off-roading. So the whole point of introducing the MOPAR brand in Indian is because FCA wants the brand image of the company to grow.