Mercedes-Benz India Continues To Lead The Luxury Car Market In 2016

Mercedes-Benz India leads the luxury car market in 2016 ahead of its arch-rivals Audi and BMW.

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Mercedes-Benz India continues to lead the luxury car market sales for the second year in succession even though it witnessed a slight decline in growth. The sales decline was mainly due to the impact of diesel ban in the Delhi-NCR region. The firm was only able to sell 13,231 units in 2016, which is a bit lower than what it sold in the year-ago period.

The Indian subsidiary of the German brand will bounce back and is expecting to achieve a double-digit growth this year. Despite the fewer sales numbers in India, the manufacturer managed to sell more than two million vehicles in 2016 worldwide.

The carmaker also dethroned BMW and claimed the title for the top luxury carmaker of the past year in terms of sales. Mercedes-Benz also retained the top spot in the Indian luxury car market, ahead of arch-rivals Audi and BMW.

Compatriot Audi sold 11,192 units in 2015 and in 2016, the brand only managed sell below the 10,000-unit mark. BMW continues to be in the third position, followed by Tata-owned Jaguar Land Rover (JLR).

Mercedes India MD & CEO, Roland Folger told TOI, "It was a year full of challenges for us and we did face uncertainties, mainly due to the ban on diesel vehicles. However, a 20% growth in demand for off-roaders such as the GLE helped us keep volumes at nearly the same level as 2015."

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Story first published: Tuesday, January 10, 2017, 10:39 [IST]
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