Mercedes-Benz Associates With Continental Tyres To Offer ‘Mercedes-Benz Approved Tyres’

Mercedes-Benz has launched Mercedes-Benz Approved Tyres’ in association with continental tyres, as part of My Mercedes, My Service program.

By Rajkamal

German carmaker Mercedes-Benz has associated itself with Continental Tyres to offer a range of 'Mercedes-Benz Approved Tyres'. The carmaker also chose Continental Tyres as 'the preferred tyre supplier for the year 2017' for supplying to the replacement market across its dealerships.

Mercedes-Benz Associates With Continental Tyres To Offer ‘Mercedes-Benz Approved Tyres’

Mercedes' flagship program, ‘My Mercedes, My Service' started in 2016 and aims to redefine the after-sales experience by digitizing service process and create unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz Approved Tyres' will be pivotal in enhancing the overall ownership.

Mercedes-Benz Associates With Continental Tyres To Offer ‘Mercedes-Benz Approved Tyres’

Commenting on the occasion, Roland Folger, the MD & CEO of Mercedes-Benz India said, "At Mercedes-Benz, we are committed to enhance the After-Sales experience of our customers, as we believe, service excellence will be the key differentiator in the luxury car industry."

Mercedes-Benz Associates With Continental Tyres To Offer ‘Mercedes-Benz Approved Tyres’

"With this conviction, we introduced the innovative and successful ‘My Mercedes, My Service' programme in 2016, and today the introduction of the ‘Mercedes-Benz Approved Tyres' in association with our global partners Continental Tyres, is an extension of our customer centricity even further."

Mercedes-Benz Associates With Continental Tyres To Offer ‘Mercedes-Benz Approved Tyres’

"This strategic collaboration firmly reiterates our unwavering commitment towards achieving service excellence in the luxury automotive segment. The technologically advanced Mercedes-Benz vehicles also enjoy the lowest cost of ownership in the luxury car segment, and this strategic initiative will go a long way in further reducing cost of ownership and enhancing customer satisfaction."

Mercedes-Benz Associates With Continental Tyres To Offer ‘Mercedes-Benz Approved Tyres’

The benefits of Mercedes-Benz Approved Tyres are:

1. All Continental passenger tyres are asymmetric.

  • Inner edge: Optimised for comfort with siping & special shoulder groove designs
  • Outer edge: Denser & optimised for handling & braking performance
  • 2. All Continental passenger tyres have silica compound technology

    • Each tyre has its own unique compound, just for that tyre
    • Silica reduces rolling resistance for better fuel efficiency & lower CO2 emissions
    • It also helps the tyre stop much shorter in the wet than a standard tyre compound
    • 3. ContiSportContact 5, 5P & 5SUV range of tyres also come with Black Chilli compound that provides fast and short braking on both wet and dry roads. The tyres are also equipped with Continental noise breaker technology, which reduces audible road noise, and improves the comfort level in the cabin.

      Mercedes-Benz Associates With Continental Tyres To Offer ‘Mercedes-Benz Approved Tyres’

      Mercedes build cars like no other, and one example is the most talked about Mercedes-AMG E63 S Estate, pictured below.

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Read more on: #mercedes benz #auto news
Article Published On: Wednesday, February 8, 2017, 18:11 [IST]
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