Maruti Suzuki Ignis has received over 10,000 bookings within 20 days revealed the company. Confirming the details, RS Kalsi, Executive Director, Maruti Suzuki India said that so far they have got over 10,000 bookings, and the response has been phenomenal and is better than their most optimistic estimates.
The Maruti Ignis was launched on January 13, 2017, and the company had started receiving bookings through online bookings from January 1. During the launch, the company had confirmed they have received close to 6,000 bookings for the Ignis.
With the tremendous response in the bookings of the Ignis, the waiting period has gone up by 2-3 months. The company has priced the Ignis in the range of Rs 4.59 lakh to Rs 7.46 lakh ex-showroom (Delhi).
The Ignis could eat into the sales of Maruti's best-selling cars such as Swift, Ritz and might even eat into the sales of the Dzire because of Igni's robust features.
Mr. Kalsi added that he does not deny that there might be a slight cannibalization of their existing models but at the same time the basic concepts on which the Ignis has been designed will create its own segment. Maruti is known for creating new segments.
The Ignis will be manufactured at Maruti Suzuki's plant in Gujarat, where the company has already started its trial productions and in the financial year 2017-18, the company will get an additional capacity of 150,000 units.
The company hopes that the new plant will help the company be more flexible and the option to create some of its vehicles from the facility. The assembly lines of the plant in Gujarat are flexible to manufacture models which are in demand.
Coming to the car itself, the Ignis is available either in petrol or diesel models and is available in both manual and AMT gearbox.
Maruti Suzuki has powered the Ignis with the 1.2-litre petrol engine or the 1.3-litre diesel unit. While the petrol model produces 81.2bhp and 113Nm of torque, the diesel unit churns out 74bhp and 190Nm of torque.
The Maruti Suzuki Ignis will compete with Hyundai Grand i10, Mahindra KUV100 and to an extent even its own sibling Swift hatchback. Mahindra has hinted that they will launch new variants of the KUV100 to rival the Ignis.
Looking to buy a Maruti car? The company is all set to launch the all-new Swift 2017 edition later this year. The new Swift is sharper and sportier than the outgoing model. Below is the extensive photo gallery of the next-generation Swift, click to view.
Via ET Auto