Mahindra Launches The KUV100 Anniversary Edition; Priced At Rs 6.37 Lakh

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Indian automaker Mahindra & Mahindra has launched the special edition of its smallest utility vehicle, the KUV100 named as the Anniversary Edition, as the vehicle celebrates its first anniversary on the Indian roads.

The Anniversary Edition of the Mahindra KUV100 is offered in K8 trim with two options for the dual tone exterior colour - Flamboyant Red or a Dazzling Silver body with Metallic Black roof.

The KUV100 Anniversary Edition is equipped with larger 15-inch alloy wheels. The K6 and K6+ trims will be available with spider design 14-inch alloy wheels.

The interior of the Anniversary Edition KUV100 gets a new black and premium theme. Apart from that the customers also get an option to personalise their KUV100 with four accessory kits.

The four accessory kits are - sporty exterior and interior kits and premium exterior and interior kits. Each kit contains multiple accessories to further enhance the sporty appeal of the KUV100.

President & Chief Executive (Automotive), M&M Ltd., Pravin Shah said, "On the first anniversary of KUV100, we would like to thank our customers for their support in creating a new SUV segment. The KUV100 has the appeal of an SUV and the practicality of a compact car, making it a compelling value proposition."

He added, "We have introduced the new avatar of the KUV100 with dual tone exterior colour, sporty and premium black interiors and bigger dynamic design alloys wheels along with various accessory kits."

The KUV100 price starts at Rs 4.58 lakh ex-showroom (Delhi) and the Anniversary Edition will be available on the top of the line K8 trim priced at Rs 6.37 lakh ex-showroom (Delhi). Bookings are open across the Mahindra dealerships in the country.

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Story first published: Monday, January 30, 2017, 16:12 [IST]
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