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Long-Wheelbase Mercedes C-Class Unlikely To Launch In India – The C Is Not For Chauffeur
Mercedes-Benz C-Class long-wheelbase model is unlikely to be launched in the Indian market due to its low demand in the country.
German auto maker Mercedes-Benz launched the 2017 iteration of the E-Class Long-Wheelbase in the Indian market, but the long-wheelbase version of the C-Class is unlikely to be launched in India.
Data from Mercedes reveals that, 80 percent of the E-Class customers are chauffeur-driven, they drive the car only on weekends. But only 30 percent C-Class customers are chauffeur-driven, so the LWB C-Class is not viable.
Speaking to Autocar India, MD and CEO, Mercedes Benz India, Roland Folger said, "Of course, with the car (LWB C-class) being available in China, we can always bring it in should the market preference shift, but for the moment, no, a shift to LWB isn't part of our plans."
Folger stated that the shorter wheelbase C-Class is best suited for the majority of customers, so offering a long-wheelbase variant is not financially viable.
India and China are the only two big markets where the demand for the long-wheelbase cars exists. Folger added, "Given our relatively (compared to China) small market size, offering a choice of wheelbases will not bring up enough numbers for the LWB car to offset its engineering costs."
Mercedes-Benz launched the long-wheelbase version of its E-Class sedan in India. Check out the photos of the 2017 iteration of the E-Class by clicking the gallery below.
