Discovery Collaborates With Maruti Suzuki To Celebrate An Epic Journey

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Discovery Channel in association with Maruti Suzuki India Limited (MSIL) organized an event in New Delhi to celebrate the culmination of its journey across 29 states.

Cruising around in a Maruti Suzuki Vitara Brezza, covering over 28,000 kilometers, the epic-journey entitled #INDIAMYWAY was captured by Discovery cameras and was telecasted on the network.

A showreel presenting the best-off moments of the journey was screened at the event. On this occasion, Discovery also released a DVD pack of the television series #INDIAMYWAY was also unveiled.

The 13-part series #INDIAMYWAY which aired on Discovery travelled across India in search of young Indians, their passion and their continual quest for the unusual, glamourous and adventurous side of life. The series was hosted by Paloma Monappa, an actor and avid traveler, and Meraj Shah, a travel writer.

#INDIAMYWAY was the most viewed series at 8 PM amongst all the Factual Entertainment channels. It was also the most engaging show with the highest time spent at 8 PM among all the Factual and English Entertainment channels.

Executive Director, Marketing and Sales, Maruti Suzuki India Limited, R.S Kalsi said, "It has been a matter of immense pride and utmost privilege for the two pioneering brands - Maruti Suzuki and Discovery to collaborate and explore the new-age India."

Vice President - Advertising Sales (South Asia), Discovery Networks Asia-Pacific, Karamjit Dua said, "Discovery offers captivating and incomparable blend of programmes that stimulate viewers' mind. #Indiamyway has been our endeavor to showcase the immense talent, passion and changing aspirations of the millennials in the country."

Meraj Shah, speaking about his adventure said, "I have been travelling for years, however, this road trip was unique and invigorating. #Indiamyway has been once-in-a-lifetime kind of journey."

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Story first published: Saturday, January 7, 2017, 15:51 [IST]
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