Datsun Seeks To Ride On Popularity In Indian Ride Hailing Market

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Nissan's affordable brand Datsun is among the popular brands in the ride-hailing segment in the Indian subcontinent. The automaker is now seeking to leverage on its popularity in the cab aggregator segment in India to gain potential customers. It has a partnership with Ola.

Vincent Cobee, Datsun Global Head, said at the Geneva Motor Show, "We appreciate the validation by aggregators that this (Datsun) is a reliable, affordable car, which we are proud to use. Ola selects us. We are extremely happy that they recognize us as a trustworthy cost efficient partner."

He added, "They (aggregators) are not competing with us. They are giving our target customers the understanding that individual mobility is possible. Aggregators like Ola, Uber will be the first step, then they (customers) will move to owning their car."

"I am quite happy to see this, especially, Ola a genuine India-born, India-made, India-developed, hugely successful aggregator trusts us and is promoting our products, which is a good step to individual mobility."

In India, the customer tends to stay away from models which are used in taxi segment. He said, "That's true for taxi fleet...but aggregators and taxis are different."

He also commented about Datsun-Ola partnership, "So we made a conscious decision that this association was quite good."

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Story first published: Thursday, March 16, 2017, 18:21 [IST]
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