BMW Is The Most Successful Instagram Channel Among Automotive Brands

With 10 million followers, it reflects BMW brand's commitment to social media. BMW uses its Instagram account to share the BMW brand lifestyle with its followers -- through the latest news on upcoming models, glimpses of its own history and even looking ahead to the future of mobility.

The company is a statement said that its clear focus on strong visuals and a highly-interactive community, Instagram is the ideal channel for communicating the brand values of joy ("sheer driving pleasure"), aesthetic appeal and innovation.

BMW's focus is cover a wide variety of topics with relevant content that appeals to users and increases their involvement in the form of likes, shares and comments.

BMW's Instagram channel impresses with its targeted, long-term channel management and regular publication of emotionally engaging content. The company also celebrates the involvement and enthusiasm of each individual fan.

Under the hashtag #bmwrepost, BMW shares photos taken by hobby photographers and enthusiasts with the community in appreciation of its loyal fans around the globe.

The #BMW has been used more than 19 million times and is by far the most popular brand hashtag in the automotive sector.

Commenting on the occasion, Jörg Poggenpohl, head of Digital Marketing BMW said "The aim of our social media strategy is to optimise how we use the special features of the specific channels available to us. Instagram is made for initiating authentic dialogue with followers worldwide. It is important to us not only to celebrate our own achievements but, above all, to share the excitement and enthusiasm of our fans and customers with an audience of millions."

The company published its first image on Instagram back on 30 May 2012: a high-gloss photo of a BMW 650i Coupé, by 2014, BMW had a million followers. Then from 2 million followers in 2015, it doubled its number in the same year. By 2016, BMW reached the 8 million mark.

BMW is present in other social media platforms such as Facebook, Twitter, and YouTube.