Audi India Kicks Off 2017 Season Audi Q-Drive

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Audi, the German luxury car manufacturer, has announced the 2017 season of its popular experiential driving program - the Audi Q drive in India.

The sixth edition of the multi-city Audi Q-Drive program will be held across 30 dealer locations in India with overall 35 events planned for this year. Launched in 2012, a first of its kind initiative for customers to experience Audi's luxurious Q range models.

Audi fans in these cities will not only get the chance to experience the legendary Quattro technology of Audi's popular Q range - Audi Q7, Audi Q5 and Audi Q3 but also the superlative style and performance of these sporty, progressive and sophisticated vehicles.

Audi Q-Drive is the most extensive program under the Audi driving experience. The Audi Q-drive is performed on a custom-built off-roading track, designed keeping in mind the fundamental characteristics and features of the Audi Q range, including Audi's legendary Quattro system.

Customers can experience driving on the specially made off-road track and manoeuvre obstacles such as hill climbing, hill descends, slush, acceleration, braking, rumblers, axle twister and articulation and tilt angle. Since the program was launched in 2012, over 9,000 customers have participated in this program.

The Audi Q-Drive program is performed within city limits; the Q Drive tracks are created especially across locations in India. Audi India has a team of instructors qualified for supervising the build-process of these tracks including Audi India's racing talent Aditya Patel. 

The program gives the enthusiasts a chance to drive the Audi Q range under trained supervision to experience the prowess of Audi Quattro's advanced technology.

Mr Rahil Ansari, Head, Audi India said, "Customer engagement is at the centre of Audi strategy as the brand with four rings reloads in India. Engagement for us goes beyond the routine test drives. We clearly want to create memorable experiences for customers while letting them test the prowess of Audi vehicles on individually designed Audi tracks. The Audi Q-Drive is specifically created to showcase the Quattro capabilities of the popular Audi SUV's on a custom-built off-road track,"

He further added, "Audi has set trends in the Indian market with its Q range models; they have become a preferred choice of mobility for the driving enthusiasts in the country who find these best suited to traverse the diverse terrain of India. We are confident of maintaining our position of strength in the luxury SUV segment and are evaluating some other models from the global portfolio which may be relevant for India,"

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Story first published: Wednesday, March 15, 2017, 19:18 [IST]
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