Volvo’s Aggressive ‘Revival’ Strategy Proves Positive

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It is very evident that Volvo's aggressive revival strategy is proving to be positive for the Swedish carmaker because sales has gone up in the US, thanks to the company's 90 Series models.

In a recent interview, Lex Kerssemakers said, "We are on a turnaround in the US that started with the XC90. We are at the end of the beginning." Kerssemakers said that sales has gone up by 29 percent in August, in the United States alone.

In the US market, Volvo has managed to sell 21,760 units of the XC90 in August 2016, which is more than what Audi sold. The XC90's competition comes in the form of the Audi Q7.

Also, the Swedish carmaker expects to gain more sales numbers with the new V90 Cross Country. Volvo expects the V90 Cross Country to add another 5000 to 6000 units to the current selling figures.

In total, Volvo should end up selling around 75,000 units this year, and expects to hit the 1,00,000 sales figure by 2018, when the carmaker will start rolling out the 60 Series vehicles.

The 60 Series vehicles from Volvo will include the XC60 crossover and the S60 sedan which will be built at Volvo's facility in South Carolina, US.

Also, reports suggest that not all Volvo models are doing well. The XC60 saw a decline in sales, managing to register 12,770 units in August this year.

Speaking about the Indian market, Volvo launched the XC90 hybrid version, called the Volvo XC90 T8 Excellence Hybrid.

The hybrid SUV is powered by a 2.0-litre turbocharged and supercharged petrol engine coupled to an electric motor that produces 401bhp and 640Nm of peak torque.

The vehicle is mated to an 8-speed automatic gearbox and also boasts full electric drive mode. The vehicle has a range of 40km on a fully charged electric battery.

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