Volvo India Has New Plans In India To Take On The German Rivals

Volvo wants to be the first luxury car maker to offer the hybrid model S90 in primary sedan space

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Volvo Auto India is planning to roll out a range of hybrid and electric cars in the coming years to compete with the big three German luxury car makers - Mercedes-Benz, Audi, and BMW in India.

The Swedish luxury car maker who is at the brink of the luxury car segment in the Indian market wants to change that and bring in hybrid and EVs to the market.

The company plans to double its market share to 10 percent by 2020 and is considering options on hybrids and electric cars across its range of vehicles.

In the next three, they plan to offer the option of hybrids and electric variants from its entry-level car to the top-of-the-line vehicles.

If the response to the new change of hybrids and EVs witnesses increase in sales, then, Volvo would consider assembling the cars here in the country.

Recently, the company launched the XC90 plug-in hybrid a month ago and has witnessed over 50 bookings for the model.

In 2017, Volvo is planning to roll out the plug-in hybrid model of the S90 and this will make the company the first luxury car maker to offer a hybrid in the primary luxury sedan space.

By 2020, the company will look to add 4 - 5 hybrid and electric vehicles in the country.

Tom Von Bonsdorff, managing director, Volvo Auto India said that he really hopes hybrids can be called theirs.

He added that they have the capacity of employing the technology in all their cars and if they eventually are able to offer the best hybrid then they can get a better ranking in the premium segment.

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Read more on: #volvo #auto news
Story first published: Tuesday, November 8, 2016, 15:17 [IST]
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